Marketing Strategy
Having a clear marketing strategy is crucial when selling a property, as it ensures your home reaches the right buyers, stands out in a competitive market, and achieves the best possible price in the shortest time. Strategic marketing maximizes exposure, highlights the property’s strengths, and drives interest that leads to successful outcomes.
Marketing Strategies Offered By Charles Alexander Real Estate
Professional Photography & Videography
- High-quality photos are non-negotiable—they’re the first impression online.
- Include day and twilight shots, drone footage, and walkthrough videos for impact.
Online Listings on Major Portals
- List on realestate.com.au,
- Domain, and local property sites.
- Use premium listings to appear higher in search results.
Social Media Marketing
- Use Facebook, Instagram, and even TikTok to target local and buyer-specific
audiences. - Include sponsored ads with geo-targeting and engaging content (e.g., reels, carousel
posts).
Email Campaigns & Buyer Databases
- Send alerts to an agency’s qualified buyer database.
- Use automated email funnels to build interest and urgency.
For Sale Signboard
- Still effective for local foot and drive-by traffic.
- Include QR code linking to the listing or video tour.
Open Homes & Private Inspections
- Schedule open homes at peak times (weekends, evenings).
- Offer private inspections for serious or high-end buyers.
Property Styling (Staging)
- Professionally styled homes sell faster and for more.
- Creates emotional connection and shows potential.
3D Virtual Tours
- Great for interstate or international buyers.
- Allows online users to inspect the property 24/7.
Floorplans
- Include detailed and professional floorplans in every listing.
- Buyers want to understand layout and flow before attending.
Targeted Print Marketing
- Letterbox drops, flyers, and local newspaper ads (still relevant in some demographics).
- Especially effective in tight-knit suburbs or downsizer markets.
Auction or Sale Event Promotion
- Use a countdown campaign to build urgency if selling via auction or deadline.
- Promote the event heavily in the week leading up.
Agent’s Personal Network
- Leverage the agent’s relationships with buyers, developers, and investor groups.
- Off-market previews can help build early momentum.
Search Engine Optimization (SEO) & Google Ads
- Send alerts to an agency’s qualified buaayer database.
- Use automated email funnels to build interest and urgency.
What a Seller Should Expect in a Real Estate Transaction
Initial Consultation & Appraisal
Expect the agent to:
Provide a realistic market appraisal
Explain their sales strategy and marketing plan
Outline fees, commissions, and agency terms
Sellers should be prepared to discuss their timeline, goals, and any special conditions.
Agency Agreement & Marketing Preparation
The seller signs a listing agreement outlining:
- Commission structure
- Duration of agreement
- Estimated sale price range
Expect to invest in marketing costs (unless bundled).
The agent may suggest:
- Repairs or improvements
- Staging the property
- Professional photos, floorplans, and video tours
Marketing Campaign Launch
Property is listed online and across agreed marketing channels.
Expect:
- Open homes and private inspections
- Regular updates from the agent about enquiries, feedback, and buyer interest
Receiving & Negotiating Offers
Expect a range of offers—some below asking price.
The agent will present all offers and help negotiate:
- Price
- Settlement period
- Conditions (e.g., finance, building inspection)
- Sellers should be ready to counteroffer or walk away if terms aren’t acceptable.
Signing the Contract of Sale
Once a suitable offer is accepted, both parties sign a contract of sale.
Expect:
- The buyer to pay a deposit (often 5–10%)
- A possible cooling-off period (varies by state)
- Legal or conveyancing support to finalise documents
Buyer’s Due Diligence & Subject-to Conditions
If the offer is conditional, the buyer may:
Organise a building/pest inspection
Finalise finance approval
Expect your agent to manage timelines and keep you updated.
Settlement Preparation
Once all conditions are satisfied, the contract becomes unconditional.
Expect to:
- Vacate by the agreed settlement date
- Allow a final inspection by the buyer (usually 1–2 days prior)
- Organise utilities disconnection and property handover.
Settlement & Commission Payment
On settlement day:
- Legal reps exchange funds and title
- The buyer officially takes ownership
- Your agent receives their commission from the proceeds
- You receive the remaining balance.
contact
Ready to Take Control of Your Future?
Join Care Direct Marketing today and start building a business that fits your lifestyle — with full training, support, and unlimited growth potential.
